{"title":"SHOP BY DISCOUNT 40% OFF","description":"A strong edit. Our 40% selection brings together directional bags and accessories with a sharper price point. Considered pieces, still feeling current, now with enough of a shift to make them worth moving on.","products":[{"product_id":"ballet-icons-standard-baggu","title":"Ballet Icons Standard BAGGU","description":"\nA Standard BAGGU in Ballet Icons. The Standard BAGGU is BAGGU's original and most popular bag. It comfortably carries twice as much shopping as a regular-sized carrier bag (up to 50lb or 22kg) yet packs down into a 5\"x5\" pouch. The standard BAGGU is made from 100% recycled ripstop nylon.\n \nThe reusable BAGGU bag goes everywhere, hauls almost anything and looks better than most. The Ballet Icons design standard BAGGU is made from 100% recycled ripstop nylon.\n","brand":"BAGGU","offers":[{"title":"Default Title","offer_id":53523821658486,"sku":"628-BAL-BAG","price":7.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/8599\/6110\/files\/Standard_Baggu_Ripstop_Ballet_Icons_01_2048_2560px_8255d127-1319-4108-ad95-e6a08427be62.jpg?v=1728403916"},{"product_id":"baggu-lapis-bum-bag-fanny-pack-charm","title":"Lapis Bum Bag \/ Fanny Pack Charm","description":"\u003cp\u003eBAGGU's BumBag \/ Fanny Pack charm in Lapis. 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Wear across your body, over your shoulder or around your waist.\u003c\/p\u003e","brand":"BAGGU","offers":[{"title":"Default Title","offer_id":55601039835510,"sku":"1153-BLA-BAG","price":28.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/8599\/6110\/files\/BAGGU_Fanny_Pack_Heavyweight_Black_and_White_Gingham_01.jpg?v=1746531601"},{"product_id":"wouf-rio-vanity-bag-8474406991521","title":"Rio Vanity Bag","description":"\u003cp\u003eThe WOUF vanity bag in RIO is designed and made in Spain from 100% recycled fabrics and is perfect for organising and storing cosmetics, makeup, and toiletries. It features a water-repellent finish, one main compartment, and a convenient handle, ideal for organising and carrying makeup and toiletries, whether at home or on the go. Part of WOUF's iconic Daily collection, the Rio vanity bag seamlessly integrates into your everyday life.\u003c\/p\u003e","brand":"WOUF","offers":[{"title":"Default Title","offer_id":55705688670582,"sku":"MX250001","price":28.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/8599\/6110\/files\/WOUF_KEEP___KIND_MX250001_8474406991521_Vanity_Bag_Rio_2.jpg?v=1749122987"},{"product_id":"wouf-agar-small-pouch-8474406988873","title":"Agar Small Pouch","description":"\u003cp\u003eThe WOUF small pouch in AGAR is designed and made in Spain from 100% recycled fabrics. The pouch is perfect for organising and storing your everyday essentials. It features a water-repellent finish and a single compartment for keys, a passport, and other small items. 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This perfectly formed, smaller version of their popular bum bag, perfectly made to decorate your larger bag while keeping small items like credit cards or lip balm close at hand.\u003c\/p\u003e","brand":"BAGGU","offers":[{"title":"Default Title","offer_id":55913589408118,"sku":"810174685640","price":11.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/8599\/6110\/files\/BAGGU_KEEP_KIND_Fanny_Pack_Charm_Heavyweight_Navy_01.jpg?v=1752323162"},{"product_id":"hand-painted-guitar-bag-charm-keychain-solar-eclipse","title":"Hand-painted Guitar Bag Charm + Keychain","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA hand-painted Guitar bag charm + keychain from solar eclipse for the music lover in your life. Their original bag charms are hand-painted and carefully hand-crafted from eco-friendly materials including their signature, biodegradable wood-pulp acetate. Designed to upgrade your favourite or set of keys.\u003c\/p\u003e\n\u003cp\u003eDesigned in New York City, their versatile styles can be used as a bag charm or a statement keychain. The double-sided charm is hand-painted on both sides, for an iconic look from all angles!\u003c\/p\u003e","brand":"Solar Eclipse","offers":[{"title":"Default Title","offer_id":56341135786358,"sku":"9357401038387","price":16.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/8599\/6110\/files\/Hand-painted_Guitar_Bag_Charm_Keychain.png?v=1758990278"},{"product_id":"black-bear-bag-baggu","title":"Black Bear Bag","description":"\u003cp\u003eA Bear Bag in Black. Your new emotional support Bear Bag. A removable strap lets you wear this teddy-shaped style as a crossbody. Stuffed head, arms, and legs to hold its shape, back zip compartment to hold your things. Recycled material.\u003c\/p\u003e","brand":"BAGGU","offers":[{"title":"Default Title","offer_id":56397946388854,"sku":"810188250063","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/8599\/6110\/files\/KEEP___KIND_BAGGU_Bear_Bag_Heavyweight_Black_01.jpg?v=1759784799"},{"product_id":"green-star-plaid-bear-bag-baggu","title":"Green Star Plaid Bear Bag","description":"\u003cp\u003eA Bear Bag in Green Star Plaid. Your new emotional support Bear Bag. A removable strap lets you wear this teddy-shaped style as a crossbody. Stuffed head, arms, and legs to hold its shape, back zip compartment to hold your things. Recycled material.\u003c\/p\u003e","brand":"BAGGU","offers":[{"title":"Default Title","offer_id":56397947208054,"sku":"810188250087","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/8599\/6110\/files\/KEEP___KIND_BAGGU_Bear_Bag_Heavyweight_Green_Star_Plaid_01.jpg?v=1759784801"},{"product_id":"pink-star-plaid-fanny-pack-charm-baggu","title":"Pink Star Plaid Fanny Pack Charm","description":"BAGGU's BumBag\/Fanny Pack charm in Pink Star Plaid. This perfectly formed, smaller version of their popular bum bag, perfectly made to decorate your larger bag while keeping small items like credit cards or lip balm close at hand. 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It features an adjustable strap, a main zipped compartment, and an inner pocket to keep your essentials organised.\u003c\/p\u003e","brand":"WOUF","offers":[{"title":"Default Title","offer_id":56474647626102,"sku":"8474406994782","price":34.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/8599\/6110\/files\/WOUF_Luna_Waistbag_BW250028_8474406994782_1_Keep___Kind.jpg?v=1760887624"},{"product_id":"olivia-waistbag-wouf","title":"Olivia Waistbag","description":"\u003cp\u003eThe WOUF Waistbag in Olivia is designed and made in Barcelona, Spain.The waistbag, made with a jacquard technique using 70% recycled fabric from post-consumer plastic bottles, offers hands-free practicality with a soft textured finish. It features an adjustable strap, a main zipped compartment, and an inner pocket to keep your essentials organised.\u003c\/p\u003e","brand":"WOUF","offers":[{"title":"Default Title","offer_id":56474650214774,"sku":"8474406994850","price":34.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/8599\/6110\/files\/WOUF_Olivia_Waistbag_BW250029_8474406994850_1_Keep_Kind.jpg?v=1760887667"},{"product_id":"olivia-shoulder-bag-wouf","title":"Olivia Shoulder bag","description":"\u003cp\u003eThe WOUF Shoulder bag in Olivia is designed and made in Barcelona, Spain. The  shoulder bag, made with a jacquard technique using 70% recycled fabric from post-consumer plastic bottles, combines comfort and practicality to carry your everyday essentials. 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