Sustainability

Sustainability at Keep + Kind

Sustainability and intentional choices are at the heart of everything we do. From eco-friendly packaging to responsible logistics, every decision is guided by our commitment to protecting the planet. Our partnerships reflect this ethos: we proudly collaborate with brands prioritising recycled and recyclable materials, as well as those striving for more sustainable and ethical practices.

We’re realists, not absolutists. While sustainable production with minimal environmental impact is the ultimate goal, we recognise the challenges involved. That’s why we stand with brands making strides toward this vision, supporting their progress as they innovate and invest in a more sustainable future.

Our mission is to provide alternatives to fast fashion, encouraging conscious choices that feel good and do good. Through our curated selection of stylish, colourful, and functional products, we show that sustainability can be aesthetically pleasing, accessible, and fun.

Join us as we grow and learn, spreading happiness—not waste. Together, we can make mindful living the new normal.

Sustainability never looked so good.

Sustainability never looked so good!

Thoughtful choices for a better tomorrow

We’re always exploring brand partnerships, materials, and ideas to bring you products reflecting our commitment to sustainability. For us, it’s about progress, not perfection. We believe small, conscious choices make a difference, and we’re learning alongside you.

Intentionally practical, playful and current

Our product offering combines bold colours, joyful patterns, and iconic art and design. The thoughtfully crafted bags and accessories offer a modern twist that feels relevant and uplifting. Created to look as good as they make you feel.

Sustainable products should be accessible and affordable

We get it, sustainability and affordability haven't always gone hand in hand. We've worked hard to find a product range that's as environmentally friendly, and accessible as possible, providing good looking bags, accessories, homeware and lifestyle products at affordable price points.

We’re Committed to Kindness and Consideration

From our customers to collaborators, brand partners, suppliers, and the environment, kindness and consideration guide us in all we do. We strive to be kind, ethical, considerate, and mindful. For us, kindness is more than just a value—it’s a commitment that shapes our approach to sustainability and business.

Spread happiness, not waste

Good things

From companies who care

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On all purchases over £70